1. Value-judgement

Usually yes (signals care / high quality).

Examples
  • The models are particularly useful for the rigorous testing of hypotheses, the design of experiments, and the quantification of the effects of various perturbations.

2. Hyperbolic

Not inherently hyperbolic.

Examples

NA


3. Gratuitous

Usually gratuitous, especially with activity nouns that presuppose standards (e.g., training, research, evaluation, study, test, analysis, methods, program, assessment, approach, examination, validation, data, evidence, review, design, methodology, investigation, science, framework, process, model, theory, curriculum, coursework).

Examples
  • The model itself provides a rigorous framework for incorporating theory and data from a wide variety of sources.

4. Amplified

Sometimes amplified: the most, highly, very, exceptionally, scientifically, methodologically, empirically

Examples
  • The CCTS supports ethical, scientifically rigorous clinical trials and pilot research across the CCTS Partner Network …

5. Coordinated

Often coordinated/stacked (e.g., comprehensive, innovative, systematic, novel, new, extensive, relevant, detailed, careful, sophisticated, timely, unique, creative, efficient, broad, critical, rich, thorough, appropriate, large, precise, robust, safe).

Examples
  • …we expect that trial results will be timely, rigorous, and directly relevant to public health guidelines … (Coordinated)

6. Broader context

When ambiguous, consider whether surrounding context contributes to or detracts from overall promotional force (e.g., other hype terms vs. relative/hedged framing).

Examples
  • This will provide a more rigorous test of the support-health hypothesis than would the use of mental health measures which risk circularity …

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