1. Value-judgement
Mixed.
- NOT HYPE when Creative is a proper name / literal label, or refers neutrally to “creative thinking”.
- Potential HYPE when used as praise (especially for people/research/units) or in promotional framing.
Examples
-
To aid these efforts, Creative Scientist, Inc. (CSI) is developing … (NOT HYPE)
-
…and she is creative, hard working, highly collaborative, and has strong communication skills … (HYPE)
2. Hyperbolic
No — not inherently hyperbolic.
Examples
- NA
3. Gratuitous
Often gratuitous - especially as generic praise for people/research/activities without justification.
Examples
-
…to promote motivation and creative problem solving in upper extremity self-management … (HYPE)
-
Anchored in creative energy of the Center’s Design Studio, the Pilot Core will manage … (HYPE)
4. Amplified
Can be amplified by boosters (e.g., highly).
Examples
- Their highly creative research is supported by … (HYPE)
5. Coordinated
Often coordinated with other evaluative adjectives (stacking).
Examples
-
…to stimulate creative and novel population health research … (HYPE)
-
…and she is creative, hard working, highly collaborative, and has strong communication skills … (HYPE)
6. Broader context
Broader context often promotional.
Examples
- Scripps has responded to this backdrop and charge with a creative infrastructure that is intended to achieve transformation employing innovative strategies to hybridize the basic and clinical programs and unprecedented institutional commitments . (HYPE)