1. Value-judgement
Mixed. Check what noun it modifies (and the surrounding verb/framing).
- Biomedical entities (e.g., gene, protein, biomarker, compound, molecule, marker): least likely to be hype.
- Research processes/infrastructure (e.g., approach, strategy, method, methodology, technique, tool, model, algorithm): less likely to be hype.
- Knowledge (e.g., finding, discovery, insight, hypothesis, paradigm): possible hype (especially if gratuitous / stacked / promotional context).
Also note nearby verbs such as propose, introduce, uncover.
Examples
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… we will validate candidate novel binding partners of the SRGP-1 C terminus … (NOT HYPE — biomedical entity)
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The innovation in this work lies in the novel insight into XAB2 and RNF168 function … (HYPE — knowledge)
2. Hyperbolic
No — not inherently hyperbolic.
Examples
- NA
3. Gratuitous
Can be gratuitous depending on the noun/verb context (especially for knowledge nouns).
Examples
- …to the tissues and cells needed to test novel and innovative hypotheses without the delay… (HYPE — gratuitous)
4. Amplified
Can be amplified by boosters (e.g., truly, highly).
Examples
- We propose a truly novel approach to … (HYPE)
5. Coordinated
Coordination/stacking increases likelihood of hype.
Examples
-
…to the tissues and cells needed to test novel and innovative hypotheses without the delay… (HYPE — coordinated)
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In line with paradigm shifts resulting from discoveries of novel essential roles of local C3 production … (HYPE — coordinated / stacking)
6. Broader context
Conext often promotional.
Examples
- The innovation in this work lies in the novel insight into XAB2 and RNF168 function … (HYPE — broader context)